Website Design

Top 17 Web Design and UI Trends for 2019

New year, new time to think about web design trends.

The start of the year is a great time to look back on the previous year and your successes and look ahead to things that you want to improve and change.

And that goes for website design trends and techniques as well. Many elements that gained popularity in the later part of 2018 will continue to emerge as trends in 2019. These trending elements include everything to color choices, typography and text usage, voice and VR interfaces and everything UX.

There are so many great things happening in web design right now that it was tough to break it down, but we hope you’ll enjoy our look at the top 17 web design and UI trends for 2019.

Vibrant Color Palettes

Bright color is everywhere. From gradient backgrounds to bright image overlays to animations that feature moving colors, vibrant color palettes will continue to gain popularity.

Even Pantone is getting in on the action by naming a bright hue – Living Coral – as color of the year. Although a scan of current designs shows that bright blues, such as Spotify or Secure Invest (above), might be the most popular choice.

Many of these bright colors have evolved from other design trends. Brights first started gaining popularity with flat design, morphed into even more vibrant colors with Material Design, and now some of these hues even have a hint of neon in them.

The nice thing about this design trend is that color – once you have a palette – is pretty simple to deploy. You don’t have to completely redesign your website to add this trending element to the design.

Emotional Design

You have to create a connection with users. That’s what emotional design is all about.

In 2019, websites and apps that don’t establish this emotional connection will get lost. According to Design Shack, emotional connections fall into four basic categories — joy and sadness, trust and disgust, fear and anger, and surprise and anticipation. Think about how your content falls into ones of these grouping and use color, imagery and the user interface to further connect on that level with users.

Every visual element in the design provides a cue to users about how they should react. The movement in the bike app, above, for example, shows motion; that makes the user want to ride along. The same is true of the example from Sprout – a smiling face creates a positive first interaction with users. The woman in the image is happy and users can feel and want to emulate that emotion.

Depth and Almost “Real” Design Elements

More designers are adding more depth and design elements that have a more real or tactical feel to them to projects. This includes everything from illustrations (and even animated illustrations) with a more three-dimensional look to moving shapes or products that users can seemingly reach out and touch.

As more designers use these techniques, they will become more of the norm and much more expected parts of the user experience. They will also start to look more real and less “VR-ish.”

Purposeful Animation

Web an apps designs are packed with animation. But it has to be there for a reason.

Animation draws users to certain parts of the design, helps drive engagement or interest or tells a story. Use animation in web projects to provide a great depth of understanding to users who engage with the design. (Click through both examples above to see this animation in action … and think about how it engages your senses.)

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