Google has recently announced changes to the way nofollow links are measured. It’s timely and ridden with a mix of implications – especially given that 2019 is the year on-page ranking factors have edged ahead of off-page. Well, at least that seems to be the general consensus amongst SEO experts.
How did nofollow links work?
By adding the tag, you’re essentially telling Google not to pass any link juice on through this link. This means if a domain with high authority has linked to your website in one of their blogs and added a “nofollow” tag to the link – you won’t receive any SEO benefit from this.
It was initially implemented by Google as a hard means through which to combat spam (think comments in forums and mass link production). However it seems as though they’ve pivoted on their position here.